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OpinionLab and Tealeaf's Webinar
A Powerful Combination: Uniting Customer Voice with Customer Experience
 June 26, 2008
Featured Speakers:
Joe Megibow, VP of Customer Experience and Online Marketing, hotels.com
Mark Krebs, VP of Business Development, OpinionLab
John Dawes, VP of Product Management, Tealeaf
A key goal of every ebusiness is to continually improve, to constantly produce a better web site. To this end, companies invest in their web site. They invest in site redesigns. They invest in Web 2.0 technologies. They also invest in web site optimization tools.
Leading online companies are learning to effectively unite complementary solutions in order to make more informed web site optimization decisions. For example, voice of customer tools are great for providing awareness—awareness to site trends, customer satisfaction and the effectiveness of certain aspects of the site. Meanwhile, customer experience management solutions are great for providing insight—insight into the full context of any given customer's experience on your web site. Imagine the power of a combined solution where you can quickly analyze behavior, validate comments and swiftly take action to optimize the online experience for your customers.
Please join Tealeaf and OpinionLab, as well as our joint customer, hotels.com, for a 1-hour webcast where you will learn how to enhance your current web site optimization efforts through the integration of today's best and most unique components:
- Discover the importance of these two different data streams: customer voice and customer experience.
- Understand how the integration of these two solutions creates the necessary, complete picture.
- Realize how a hybrid solution brings focus, drives change and, ultimately, improves your business.
Discover the value and power of combining customer voice with customer experience.
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