| OpinionLab proprietary visualizations help convert continuous VoC data to critical business intelligence. Our clients use OpinionLab solutions to understand customer requirements, improve user experience and online communications, convert site visitors into customers, identify opportunities to improve products or services, and continuously measure the impact of an incredible range of initiatives, processes and offerings. And in the process, they build brand equity by forging stronger connections with their most invested – and vocal – stakeholders.
OpinionLab solutions deliver proprietary visualizations that enable clients to view their online VoC intelligence according to specific needs and objectives.
Geographic View
Provides the ability to move from a site-wide to page-specific views with context and behavioral data essential to user experience optimization.
Real-time View
Provides the ability to track customer response to page-based initiatives (support, news, ad campaign) in real-time without leaving the page.
Qualitative View
Comments are sorted and segmented using proprietary software, with forwarding of salient comments to appropriate stakeholders.
Tracking View
Monthly reports evaluate the relative success of a site against quantitative and qualitative metrics and competitive indices.
Objective-based View
Provides strategic placement of custom questions on opt-in or event-driven comment cards with rapid turnaround
First-to-know View
Provides targeted email alerts to relevant stakeholders based on intelligent monitoring of the entire database (keyword, quantitative thresholds, qualitative volume, etc.)
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