How It Works

1. Add [+] to all touch points

OpinionLab clients add our [+] symbol to their websites, advertisements, and other touch points to begin collecting and understanding customer feedback.

2. Open comment card

Customers click on the [+] symbol to open a brief comment card.

3. Submit feedback

Customers rate their experience, leave open-ended feedback, and click Submit.

4. Gather contextual information

OpinionLab collects contextual information in the background without altering customer experience. This data supports our clients by enabling fast troubleshooting and customer-experience optimization.

5. Visualize data & track success

Our back-end system immediately interprets, sorts, and prioritizes customer feedback into secure, customized reports.

 

Generic and custom taxonomies enable real-time tracking and benchmarking. And automated alerts and monitors notify key stakeholders of important issues.